Here at CreatingBlueOceans.com we have followed closely the story of Nintendo and the Blue Ocean marketspace it has created with its mold-breaking Wii console. In fact, it has been so successful that the Nintendo Wii was predicted during the recent holiday season to dominate the gaming console arena for an unprecedented third year in a row. And, on top of that, Nintendo’s mold-breaking product, the Wii, is poised to become the most successful entertainment product of all time.
Perhaps most impressively, Nintendo continues to create new blue oceans around the Wii. We have previously reported on the WiiFit and WiiWare introductions. Now, through a partnership with ad agency Dentsu, Inc., Nintendo will be able to distribute HD content via its Wii gaming consoles. If they get the content right — by differentiating it from anything else readily available on the net or TV — then Nintendo can create a whole new market of viewers, and, thus, a whole entire new revenue stream. Additionally, as is the case with the 1st generation Wii console, there is the potential to reach non-customers (non-gamers) — in this case those who aren't interested in the console for playing games — but would buy the Wii console for the purpose of viewing cool content.
From Reuters:
The two firms plan to offer cartoons and other entertainment programmes created for the new service to differentiate it from other online content delivery operations, which often offer existing programmes, the Nikkei said on Thursday.
Nintendo and Dentsu will start the new service early next year in Japan, followed by overseas launches later in the year, the paper said.
The Wii, which features a motion-sensing controller that looks like a TV remote, has been far outselling Microsoft Corp's Xbox 360 and Sony Corp's PlayStation 3.
Related articles from CreatingBlueOceans.com:
Nintendo’s Blue Ocean pay day — defying the global crisis
Nintendo plays with Blue Ocean Strategy and wins
Nintendo’s Blue Ocean washes over Sony
[Image via Joachim S. Müller .]