Creating Blue Oceans

The Perfect Calm Series: Dean Kamen Reinvents Coke’s Soda Fountain

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.



This week, we select the story:  Dean Kamen Reinvents Coke’s Soda Fountain .

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via BusinessWeek.]

The Perfect Calm Series: Space Adventures sends Cirque du Soleil founder to space

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select the story:  Space Adventures sends Cirque du Soleil founder to space .

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via CNET News.]

The Perfect Calm Series: China Set to Corner Electric Car Market

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select the story:  China Set to Corner Electric Car Market .

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via WorldChanging .]

The Perfect Calm Series: Nokia Will Sell Its Life Tools in India

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select the story:  Nokia Will Sell Its Life Tools in India .

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via NOKIA.]

The Perfect Calm Series: Paul Polak, Global Poverty Fighter

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select the story:  Paul Polak, Global Poverty Fighter.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via pandaguin .]

The Perfect Calm Series: Google.org to track outbreaks of flu

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select the story:  Google.org to track outbreaks of flu .

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via Softpedia.com]

The Perfect Calm Series: Lighting Up Africa Through Innovation

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select a story which embodies many of the key principles of Blue Ocean Strategy: Challenging cost assumptions, simplification, and creating new standards of value.  See these principles reflected for yourself, as you read the following article from Business Week: Lighting Up Africa Through Innovation.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via BusinessWeek.]

The Perfect Calm Series: The next billion customers

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy.

Via our Perfect Calm series, we’ve monitored the story of One Laptop per Child (OLPC).  OLPC has been trying to surmount the obstacle of equal education for all by providing children in poor and underdeveloped countries with a laptop—but admittedly has had a bit of a tough time lately in the face of international and business politics.  However, BusinessWeek recently reported on a Paris-based start-up which is defying that conventional wisdom:  Instead of putting hardware into the hands of every person, their goal is to maximize the number of people who can use each PC. 

Here’s the Jooce.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

The Perfect Calm Series: Giving the Poor a Means to Work

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select the story which embodies many of the key principles of Blue Ocean Strategy: challenging cost assumptions, simplification, going for mass of non-customers and creating new standards of value.  See these principles reflected for yourself, as you read the following article from Business Week: Giving the Poor a Means to Work.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

[Image via BusinessWeek.]

The Perfect Calm Series: Re-Shirt: A New Backstory for the T-shirt

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we offer a feature from WorldChanging, a repository site for stimulating ventures, ideas and concept targeting this very market space.

This week, we select the story:  Re-Shirt: A New Backstory for the T-shirt.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.