One of the most well-known examples of successful Blue Ocean Strategy application is gaming industry leader Nintendo. And over the past years as we’ve been monitoring their triumph, we’ve brought our readers several updates — from its gaming Revolution to the introduction of Wii and WiiFit.
Now, with the introduction of the Wii MotionPlus, a new sensor which is able to precisely mimic hand movements for better on-screen accuracy with activities such as golfing and sword fighting, Nintendo appears poised to enlarge its blue ocean marketspace. All of this in spite of the fact that the gadget itself isn’t all that “charming.”
From Yahoo! News:
"The great thing about this particular new technology -- which isn't always true for other new technologies -- is that we immediately saw the benefits of it," said Jason Shenkman, senior producer of Tiger Woods PGA Tour 10
....If the blockbuster sales of the Wii Balance Board with Wii Fit are any indication, gamers want the new device even if it isn't compatible with old titles.
Michael Pachter, a game analyst for Wedbush Morgan, thinks the price of the Wii MotionPlus ($19.99 for one, $49.99 if bundled with Wii Sports Resort) is right for cash-strapped consumers. He foresees sales exceeding 30 million in the first year.
"Some people will find Wii MotionPlus really appealing," he said, "and some people won't understand it and will wait until they're told by their friends they need it."
....If the blockbuster sales of the Wii Balance Board with Wii Fit are any indication, gamers want the new device even if it isn't compatible with old titles.
Michael Pachter, a game analyst for Wedbush Morgan, thinks the price of the Wii MotionPlus ($19.99 for one, $49.99 if bundled with Wii Sports Resort) is right for cash-strapped consumers. He foresees sales exceeding 30 million in the first year.
"Some people will find Wii MotionPlus really appealing," he said, "and some people won't understand it and will wait until they're told by their friends they need it."
[Image via Nintendo.]
