Will the waves of praise ever subside for Nintendo?

Here at CreatingBlueOceans.com we have monitored closely the success of Nintendo and the Blue Ocean marketspace it has created with its mold-breaking Wii console.   With all the accolades it has received, writing about the Wii is almost getting, dare we say, monotonous? But we are compelled to tell the whole story, and just last week, the Nintendo Wii again scored big with yet another distinctive title: “fastest selling” game console in North American history.  As competitors continue to duke it out in bloody red oceans, Nintendo’s position is an enviable one, and serves a keen reminder of the heightened relevance Blue Ocean Strategy especially during difficult economic times. 

From Gaming Industry online:

The US video games market may well be starting to struggle in the face of the global recession, but Nintendo is undoubtedly fairing best in the face of economic instability as Wii sails past yet another significant sales milestone.

Since its release a mere 31 months ago the Wii has now sold over 20m units in North America, making it the fastest selling console in the territory’s history.

Let’s not forget either the extent to which the DS outstripped its console opposition in May, with the DSi shifting 390,000 machines and the DS Lite 244,000 units. The combined sales of 633,000 placed it far ahead of any other platform.

“The continued enthusiastic consumer response to our products shows that Nintendo has something for everyone,” Nintendo of America’s executive vice president of sales and marketing Cammie Dunaway stated.

[Image via xispo.]