Blue Ocean Strategy is all about challenging conventional wisdom – questioning taken-for-granted assumptions, and overstepping industry boundaries. It’s a frame of mind of continuously questioning and searching for a different angle and fresh perspective. You can draw inspiration from everyday life, and train your mind to have a discerning view of the world around you. Consider the following bit of comic insight as examples of challenging conventional wisdom.
Defying Conventional Wisdom: Not Enough Memory
Not long ago personal computers used to simply tell you when they were incapable of executing some task. You saw on the screen “Not enough memory to perform this calculation or operation.” At that point the user had the choice of abandoning the task, saving further futile attempts, or to expand the system’s memory in order to proceed. In today’s age of information overload, wouldn’t it be nice if people could do the same? If we could know in advance if some complex thought or reasoning we are attempting to complete is simply beyond our capacity? That way we could choose not to waste further energy, or opt to continue by installing sufficient supplementary brainpower to tackle the issue.
[Image via Max_au.]
