As we have written previously, Blue Ocean Strategy is especially important and relevant during economic downturns because it looks for sources of innovation and cost savings simultaneously. More generally it offers organizations an effective way to bypass Red Ocean thinking, or "Deficit thinking," as described by BusinessWeek’s Fred Collopy. This kind of thinking sees organizations focusing on what's wrong and problems that need to be solved. In doing so, they often overlook real opportunities. So, as businesses, governments and individuals around the world continue to struggle during the economic downturn, Blue Ocean Strategy can serve as a ready tool for shifting concern about problems to discovering opportunities.
An alternative to Deficit Thinking is Appreciative Inquiry. When we engage in appreciative inquiries, we focus on what makes us feel most alive, on our successes and their determinants, and on the strengths of our organization. Instead of emphasizing repairs, we shift our concern to creating more opportunities for success.
Related links from CreatingBlueOceans.com :
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