Our gift to you: Holiday cheer, with deep meaning

The end of each year is a natural time of reflection and pause.  And at this time, businesses all around the world are facing unprecedented pressure and daunting challenges.  Industry titans are collapsing all around us.

In light of these developments, we wanted to provide our readers with a bit of comic relief, as well as a motivational message.  We bring you a brief satirical article entitled ““Dying Newspaper Trend Buys National Newspapers Three More Weeks,” which originally appeared in ‘The Onion’ earlier this year.  The insightful spoof describes the newspaper industry being able to briefly delay its own demise by printing a multitude of stories on its own death.    As such, it is a witty commentary on the current hardships and need for change of all businesses and industries. 

And naturally it leads us to the question:  How can a company or industry proactively avoid its own demise, instead of just reporting or commenting on it?

May we suggest applying Blue Ocean Strategy?  BOS allows you to simultaneously create differentiation and cut costs.  Isn’t that exactly what such challenging times call for?

From The Onion:

WASHINGTON—A recent glut of feature stories on the death of the American newspaper has temporarily made the outmoded form of media appealing enough to stave off its inevitable demise for an additional 21 days, sources reported Monday. "People really seem to identify with these moving, 'end-of-an-era'-type pieces," Washington Post editor-in-chief Leonard Downie, Jr. said. "It's nice to see that the printed word is still, at least for now, the most powerful medium for reporting on the death of the printed word." Downie added that the poignant farewell Op-Ed he recently penned was so well received that he will be able to hold onto his job for up to six more days.