Spinning to the beat of Blue Ocean Strategy

Radio executives, Deejays and aspiring musicians may wish to take special note of today’s story — about a Deejay turned radio executive and how Blue Ocean Strategy has given her the inspiration to continuously create new opportunities.  The story comes from the Wall Street Journal online which recently published a short interview with Ann Lim, vice president of media conglomerate Singapore Press Holdings Ltd. — operating two entertainment radio stations — Radio 100.3 in Mandarin and Radio 91.3 in English.

From the WSJ interview:

WSJ: Do you have a favorite business book?

Ms. Lim: "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. Both are professors who are teaching at Insead. The book teaches one important philosophy: One has to learn to create new opportunities. However, if you realize everyone else can do what you are doing, it's probably not much of an opportunity. This advice is particularly useful for me, as I am in the creative industry.

[Image via m4ffi4.]