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« Blue Ocean Strategy: Second-Tier Noncustomers | Main | Spinning to the beat of Blue Ocean Strategy »

HP creates bigger, bluer oceans by “taking back”

We’ve previously written about HP’s innovative recycling practice being a part of its core strategy.  Now, in a video interview with Business Week, Renee St. Denis, Director of “Project Takeback” at Hewlett Packard, gives us some further insight as to how the program works. 

Tune into the video here.

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