First came the phenomenal overall success of Nintendo’s Wii product, and the clever introduction of the Wii to new audiences. Sailing along in its expanse of Blue Ocean marketspace, Nintendo continues to gleam as an example of turning non-customers into customers. In fact, as Yahoo! news recently reported, physical therapists are prescribing Wii time to help patients recover from strokes, spinal cord or traumatic brain injuries, and even to improve brain function:
Robbie Winget, an occupational therapist … played with the Wii at a friend's house and was convinced that it could help patients build balance, coordination, endurance and upper and lower body strength.
And, Winget said he didn't think other home video game consoles could match the Wii's appeal with older patients.
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[Image via Canada.com.]