Back around Christmas, with the launch of the Nintendo Wii, industry experts predicted that sales of the new Nintendo Wii would surpass it’s rivals Sony and Microsoft. Today we check-in on Nintendo, and, it seems that thanks to its Blue Ocean Strategy, it looks like the original predictions have been surpassed:
It's not unusual for a new game console to sell out during its pre-Christmas introduction, only to see sales dwindle come January. But six months after the Wii's launch, sales are accelerating. Nintendo sold 360,000 boxes in the U.S. in April, 100,000 more than in March. That's two Wiis for every Xbox 360 and four for every PlayStation3.
Turns out there's a name for the line of attack Iwata, [Nintendo’s CEO] has been taking: the blue-ocean strategy. It theorizes that the most innovative companies have one thing in common - they separate themselves from a throng of bloody competition (in the red ocean) and set out to create new markets (in the blue ocean).
Check out the entire Fortune magazine conversation with Satoru Iwata here, or some of our previous Blue Ocean Strategy-Nintendo posts: