Blue Ocean Strategy continues to make waves and draw the interest of business leaders on a global scale as evidenced with a high-profile Blue Ocean Strategy event held in Bogota, Columbia, last week sponsored by NOKIA and Porvenir Kapital (the leading Columbian Pension Fund). The all-day Blue Ocean Strategy event led by Gabor, for Columbian executives, comes at a particularly interesting time given that Columbia was recently labeled by Business Week magazine as the Number 1 Extreme Emerging Market, meaning the most exciting developing economy in the world. While this is commendable, such a label has a tendency to be fleeting. But, applying Blue Ocean Strategy can help local companies and the local economy establish sustained growth based on the current influx of foreign capital. A guest speaker at the event was the former (and soon to be again) mayor of Bogota, Mr. Enrique Penalosa. Mr. Penalosa created a Blue Ocean concept in metropolitan transport for the city of Bogota, which is widely studied and copied by other cities around the world. You may download a copy of the event brochure here (note: In Spanish only; opens in Adobe Acrobat).