What Color is Your Strategy?

Here at CreatingBlueOceans.com we are delighted to continue receiving contributions from Blue Ocean Strategy enthusiasts. Although quite different in scope, each reflects an interesting angle about Blue Ocean Strategy and Value Innovation.

The latest in our series of contributed articles comes from Cheenu Srinivasan, our Blue Ocean Strategy colleague at Ganges Consulting in Australia. In his thoughtful article ‘What Colour is Your Strategy’ Mr. Srinivasan writes:

There is nothing wrong with your competing in Red Oceans where you relish competition and are looking to new battlefronts. But a time will come when the pressures of competition start eroding your market share, revenues and margins because others in those market spaces are doing exactly the same thing!

You may download the full article in .pdf format here.

We welcome contributions to the site, whether it be an article you have written or a direct comment. Do you see ways in which you might be able to get involved with the Blue Ocean Strategy community? Get in touch with Gabor George Burt via the email address above and share your ideas.