“There once was a sheikh who dreamed big. His realm on the shores of the Persian Gulf, was a sleepy sun-scorched village… but where others saw only a brackish creek, Sheikh Rashid bin Saeed al Maktoum saw a highway to the world… One day in 1959 he borrowed many millions of dollars from his oil-rich neighbor Kuwait… He built wharves and warehouses and planned for roads and schools and homes. Some thought he was mad, others just mistaken, but Sheikh Rashid believed in the power of new beginnings… He built it, and they came.” (National Geographic, January 2007, p. 100)
And behold, the Dubai of today is home to over one million people from over 150 countries around the world. A fantasy land of sorts, Dubai now attracts more tourists annually than the whole of India, more shipping vessels than Singapore and more foreign capital than many European countries. Having taken an unprecedented path to prosperity, it stands as a tribute to the power of human achievement, Innovation and daring to dream the seemingly impossible.
No wonder that Dubai was chosen as a host destination for the Blue Ocean Executive Experience series, an exclusive, invitation-only event led by Blue Ocean Strategy Senior Strategist and Concept Architect Gabor George Burt. BOEE is a premier event designed to stimulate the senses and foster an atmosphere of profound learning. The four-day program of adventures, exercises, lectures and discussions fully utilizes Dubai’s inspirational surroundings to enable participants to fully grasp the Blue Ocean Strategy philosophy.
Are you, like Shake Rashid, ready to turn your brackish creek into a highway to the world? Are you ready to defy conventional wisdom and start creating Blue Oceans? Then we invite you to visit the Blue Ocean Executive Experience official website for more information and to express your interest in attending, or, simply get in touch with us here at Creating Blue Oceans via the email tab above.