We are very fond of Saatchi & Saatchi Worldwide CEO Kevin Robert’s ‘Lovemarks’ concept which professes the love, respect and loyalty, oftentimes beyond reason, consumers have for a brand, product or service. Put simply, Lovemarks is to brands what Blue Oceans is to business strategy. However, we’ll elaborate more on Lovemarks and its direct connection to Blue Ocean Strategy in a posting we have brewing for next week.
In the meantime, we were delighted that our site has recently joined the community of Lovemarks thanks to nominations from our site readers. Here’s what they had to say:
A Blue Ocean on Blue Ocean
Creating Blue Ocean website offers a kaleidescope of ideas; a blue ocean on Blue Ocean with a rich tapestry of views. It offers both an artist's visual imagery on the one hand and a writer's story telling at the same time. Both/and thinking out there in practice!
New ways of thinking
In financial services, sometimes it’s too easy to get caught up in paperwork and policy. I follow Creating Blue Oceans daily because it provides me with meaningful and creative ideas. New ways of thinking really. Ideas which inspire me in the workplace, and that keep me thinking creatively at home. One day the site talks about how Dr. Seuss is an innovator, the next day it presents management tid-bits. I don’t know what I was reading before this site came along.
Kimberly, United States
A framework to carve out a fun, meaningful life
To me the “Creating Blue Oceans” site is a Lovemark because I love the way it reminds me of the creative direction I wish to take in business. It’s not just about the book Blue Ocean Strategy, and it’s not just about business, rather, it’s a framework to carve out a fun, meaningful life. It’s an attitude and viewpoint of daring to think differently and pushing the boundaries set by others. Creating Blue Oceans captures this essence perfectly, with its stimulating blend of commentary, humor and pragmatic advice.
Creating Blue Oceans unstuck me
I had read the book Blue Ocean Strategy cover to cover. I had considered all the Six Paths and tried to apply it to my business, but somehow I couldn’t seem to find the right Path to use. I was really stuck. Creating Blue Oceans unstuck me. The response, advice and invaluable encouragement I got from Mr. Burt and the creatingblueoceans.com team helped me determine which path to take and how to break away from the competition in the Japanese food and beverage industry. I feel the sense of passion for this site that makes it a Lovemark.
We encourage you to keep the kudos coming and to post Creating Blue Oceans Lovemark directly at the Lovemarks site here.