Here at creatingblueoceans.com we are delighted to continue receiving contributions from Blue Ocean Strategy enthusiasts. Although quite different in scope, each reflects an interesting angle about Blue Ocean Strategy and Value Innovation.
One such article comes from Cheenu Srinivasan of Australia. Mr. Srinivasan suggests that “it is time that Senior Executives see themselves as Artist—in the realm of evaluating and crafting strategy using a strategy canvas.” He elaborates that:
The Director as Artist can adopt some of the tools and thought processes from the pioneering work on value innovation and can start asking for the strategy canvas at Board meetings.
Through the medium of the canvas, Directors can focus on strategy and operations, cost reduction and value creation, red oceans of bloody competition and blue oceans of uncontested market opportunities. In effect, they can nurture their company culture to a world of both/and rather than just either/or choices.
Download the full article in MS Word format here.
We welcome contributions to the site, whether it be an article you have written or a direct comment. Do you see ways in which you might be able to get involved with the Blue Ocean Strategy community? Get in touch with Gabor George Burt via the email address above and share your ideas.
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