“To be successful we must live from our imaginations, not from our memories.”This week I have shared two examples highlighting the power of re-imagining and defying conventional wisdom, first with an article on the Invisible Helmet followed by the article entitled “Do you know too much for your own good?” It is this very ability to think in a counterintuitive manner that can enable businesses to be market driving, to deliver lifestyle enrichment and to repeatedly infatuate its customers.
—Stephen Covey, author and leadership expert
What are the key takeaways?
1.) We all had a wide capacity for inventiveness when we were children. By re-engaging our childhood creativity, we can recover the foundation for strategic thinking that defies conventional wisdom and elevates us to the realm of market driving.
2.) Unconventional wisdom has been a critical driving force for great accomplishments during the course of human history. Inspiration is all around you; you just need to open your eyes and mind.
3.) In a hazardous and unpredictable environment, the role of unconventional thinking is especially critical as a basis of business strategy. Especially when market conditions are unprecedented, traditional ways of operation cannot apply. Instead of a strategy for mere survival that may simply accelerate your company’s decline, you should recalibrate your perspective in order to see the environment as full of new, exceptional opportunities.
4.) As in your childhood, aim to have a broad inquisitiveness and have this curiosity permeate every facet of your life. Some of the most momentous unconventional ideas for your business will come to you via observations in settings far removed from it.
5.) No matter what your market position is, whether you are an established market leader or a newcomer, it is to your strategic advantage to continuously challenge and redefine market standards.